SEO, or Search Engine Optimization, is the practice of actively trying to be ranked higher on Google. SEO is very intricate and complicated, so having an overall understanding will help. Fortunately, there are a few things that you can quickly learn to improve your SEO ranking without hiring a specialist.
Have you ever heard the joke, “the best place to hide a dead body is on the second page of Google”? What this means is that nobody ever goes past the first page of Google. Often times, people will refine their search and try again. This typically brings up different search results and allows the opportunity for them to miss your page. If your site shows up on the second page of Google, it might as well not show up at all.
One thing to note with SEO is that it takes time for it to change. Progress will be measured in months, not days or even weeks. Be patient and do ample keyword research to get the best results as fast as possible.
Search engines want their users to have the best experience possible. This means they judge your site on many factors based on site performance and ease of use. Some of the factors are aesthetics, page content, loading speed, ease of navigation, internal and external links.
Search engines go through your site and collect data on these factors. Using this data, they rank your site against competitors. The steps of this process are known as crawling, indexing, and ranking. Crawling is the process of searching your site by following links connecting the pages. Indexing is the process of documenting important information and keywords found embedded in your site. Ranking is their way of putting your site against competitors for the most relevant content relative to the user’s search.
In short, your site needs a few main factors for the best results. It needs to contain good content to provide useful information to the user. Titles need to be clear and accurately summarize the content. The layout needs to be easy to navigate and aesthetically pleasing to read.
Keywords for SEO
One of the most important aspects of SEO is the keywords you choose. This allows the search engine to suggest results that relate to what the user is searching for. Keywords should be strategically used throughout your site. This helps the search engine know exactly what your site is mainly about. Also, having it throughout your site proves authority. For example, imagine your keyword is “janitorial company”. That is telling your site Google is about a janitorial company. If the keyword is only used a handful of times or not throughout different pages, it is telling Google that your site isn’t very dedicated to “janitorial company”. This disconnect will hurt your site’s SEO ranking.
One thing to note is that over the years, search engines have become quite sophisticated. Believe it or not, they are able to detect “natural language”. In other words, Google will notice if your keywords are used inappropriately or too often. As a result, the unnatural use of keywords will also hurt your SEO ranking.
When creating your website, write naturally and provide as much value as possible. Keep the user in mind, and remember to periodically insert keywords into your copy.
SEO is one hundred percent reliant on your website. Therefore, it is crucial to follow certain guidelines that will make the usability of your website much better. Apart from site content and keyword usage, the functionality of your website is one of the things that heavily influences SEO.
In order for your site to rank as efficiently as possible, it needs to be set up intuitively. When a search engine crawls your website, it looks for the most relevant information and the best user experience. Things like site speed, design, keyword usage, and blog posts heavily influence SEO. Blog posts are an effective way to improve your ranking. To do this, incorporate blog posts on your site with relevant topics. Blog posts are a useful way to give the consumer abundant and relevant information while using the right keywords. This is also a great way to incorporate backlinks in your site if you feature other writers’ blog posts. Having other people vouch for your website establishes credibility.
If a website is too slow, a user will simply click off your website. This increases your bounce rate, which decreases your SEO ranking. Bounce rate is a term that refers to the percentage of people who visit your website and “go back”. Instead, you want them to stay and explore your site. Therefore, it’s crucial to have a fast loading website. A load time of under three seconds is what you should shoot for. To check website load speed, enter your domain in any of the following sites: Pingdom, GTmetrix, and Google’s PageSpeed Insights. Using speed testing sites provides you with key information on where you may be running into issues. This gives you a good starting point with fixing speed problems.
One way to optimize website speed is to compress images. To do this, we recommend the site TinyPNG.com. This shrinks the file size of the photo and is easier to load when it is on your site. For the best results, image sizes should be under 1mb. Compressing images does impact your image resolution, but the negligible amount is worth the faster site speeds.
In addition to image size, minimize plugins. A plugin is a piece of software added to a WordPress site to enable certain functions. Look at active plugins on your site and see if there are any that are unnecessary. Too many active plugins weigh down your site and therefore your load times.
Build a network of links to improve your SEO score. A backlink is when your site links to another, or vice versa. These establish credibility as it shows other sites approve of your site content. This shows Google and other search engines that your site is trustworthy and authoritative. There are multiple ways to improve your linking, including blog posts written by featured writers.
To sum things up, SEO could land you at the top of Google in your industry. Massive amounts of organic traffic could quickly turn into new leads for your business. SEO has a lot of moving parts that need to come together for the best results. Take the time to develop a basic understanding of SEO. The new leads that you generate will make it worth your time. SEO is arguably the single most cost-effective form of marketing. This is because of its ability to bring in tens, hundreds, or even thousands of organic leads without spending any money on ads.
Having extensive knowledge of marketing and copywriting, I have been taken on by Commercial Cleaning Education as the head copywriter. My goal is to convey their expertise in the commercial cleaning industry to a worldwide platform. Previously offering digital marketing services to commercial cleaning companies, Commercial Cleaning Education has shifted its mission to educate. Our goal is to help commercial cleaning companies grow their business by becoming well-versed in the multiple disciplines of the digital world. The ideas and visions of this company are revolutionary, and I’m excited to see where the next few years take us!