Any marketing and publicity activity can be overwhelming if one does is not aware of their business objectives and goals. To successfully market a commercial cleaning business the company must clearly understand their goals, scrupulously understand the competition, and have the ambition to provide a service that is better than the competition. In times of crisis, the kind the world is going through right now with the spread of the COVID-19 virus, customers would be looking for a certain type of commercial cleaning service. Only those companies with the knowledge, expertise, and staff that is capable in providing comprehensive cleaning services which would allow the return of employees or workers to their respective workplaces would survive and even thrive in the long run
There exist many avenues for effective marketing, but two channels stand out from the rest:
Direct or Traditional Marketing for Commercial Cleaning Services
This is the traditional way of marketing by surveying the market and understanding competitors. Commercial cleaning marketing in the USA would require analyzing and evaluating the existing cleaning services and providing what is different from the competition:
Evaluation and Setting Goals: For direct marketing to work, the commercial cleaning business should do their research on the competition diligently and gather all possible business information. Armed with the information the company can set goals but introducing services and rates to match.
Designing New Service Packages: One of the most important aspects of marketing research is finding the gap in the market or the absence of certain services. If a commercial cleaning services company can provide a service at a reasonable cost, then their marketing efforts would be a success. Once the company develops a workable cleaning services package, they can increase their areas or sectors of business.
Direct Marketing with Use of the Local Print Media: Traditional marketing which uses local newspapers and newsletters to market commercial cleaning services can still be effective. Companies can send offers and discount schemes directly to homes, institutions, and establishments through the print media. The marketing platforms are changing and going digital but still, a large part of the United States clients can be reached by traditional marketing channels.
Digital Marketing through Social Media Platform
Online or digital marketing has been more effective than traditional direct marketing in recent times. This channel of marketing has been effective because of the availability of data. Companies like those providing commercial cleaning services can easily get data from the social media platforms about the location and economic status of their client base. It even gets better when the platform itself, decides for the company. The social media platforms like Facebook, Instagram, LinkedIn, and others, have a massive database of their platform users and can manage the marketing and publicity campaign for their clients. The ways the social media platforms target customers with specific advertisements area:
Intuitive Website Hub: Every commercial cleaning company should have a well-designed website that would list the range of services offered, the rates, and the area they are active in. These websites can be linked with all the popular social media platforms to generate new business. Businesses can use the platform to launch discounted and promotional schemes to attract new clients and also use the site to get feedback from their existing or new clients. Every good website is designed to collect email and data about customers looking for specific commercial cleaning services.
Mass Market Social Media Platforms:Mass market social media platforms like Facebook and Instagram have been the most popular and effective to advertise commercial services. The number of platform users and the data collected from them gives the platform almost accurate information on goods and services required by them. Commercial cleaning marketing in the USA can completely rely on these services to make marketing and advertising decisions for them. The cleaning services company can set a budget and the platform would reach their targeted customers on their behalf.
Social Media Business Platforms: Commercial cleaning businesses can benefit from their presence on social media business platforms like LinkedIn. This platform attracts institutions and corporate clients looking for all kinds of services. Commercial cleaning marketing on business platforms like this have higher chances of success than other mass-market social media platforms. A services company can expect to get long-term business contracts when contacted on these platforms. Just the listing of services on this site gives any commercial cleaning service the seal of legitimacy.
The channels for commercial cleaning marketing USA is diverse, and it is up-to individual businesses to research and decide upon the best platform to market their services.
I have started FourTwo Promotions over 2 years ago, and have found outstanding results with the addition of digital marketing for my clients in the Commercial Cleaning Industry. We have decided that teaching our specialized marketing tactics will help Commercial Cleaning Companies as a whole. Our goal is to teach as many commercial cleaning companies about the power and need of having digital marketing implemented into their marketing strategy.